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Fund focus: Advantage set for Asia ex-Japan push

Thursday, May 24, 2018


(AVCJ by Tim Burroughs) - Advantage Partners aims to build on the firm's experience connecting Asian extrepreneurs with opportunities in Japan in its first Asia-focused fund. 

Japanese GP Advantage Partners drafted in two domestic powerhouses - trading companies Mitsui & Co. and Marubeni Corporation - as partners for its debut Asia fund. IT sent a message to other investors: corporate Japan believed in the venture and was willing to provide strategic support. 

In addition to making LP commitments, Mitsui and Marubeni seconded people to the Advantage team, enabling the fund to tap into the two companies' networks when sourcing deals, carrying out due diligence, and implementing value creation strategies. But the relationshp works both ways.

 

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