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Hong Kong’s Adrian Cheng Targets Millennials By Investing In Tech Accessories Brand Casetify

Wednesday, June 30, 2021

(Forbes by Zinnia Lee) - C Ventures, the venture capital firm founded by Adrian Cheng, said that it made an eight-figure U.S. dollar investment in tech accessories brand Casetify, marking the Hong Kong-based company’s first-ever external funding since it was founded in 2011. 

Casetify embodies the vision of C Ventures to create a cultural ecosystem that targets millennials and Gen Z, Cheng said in a statement on Wednesday. “We look forward to helping them extend that success further through our powerful global network,” he added.

Cheng is the CEO of New World Development, the Hong Kong-listed property giant with a market cap of $13.2 billion. Founded by his late grandfather Cheng Yu-tung in 1970, the younger Cheng is now aiming to disrupt the 50-year-old conglomerate with a focus on art and culture that will appeal to younger generations. 


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